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Google Reader

Google's beloved RSS reader that organized the open web into one clean feed — until Google decided the open web wasn't worth keeping alive.
Born
2005
Died
2013
Lifespan
8 years
Cause of Death
Killed by parent
Category
RSS Reader
Funding
Unknown (Internal - Google)

What Happened

Google Reader launched in October 2005 as a simple way to follow the open web through RSS feeds. Power users, journalists, bloggers, and developers made it the central hub of their information diet — a single place to read every site they cared about, synced across devices.

For nearly eight years it grew a devoted community. It shaped how a generation consumed content online, turned RSS into a mainstream concept, and quietly became the backbone that fed hundreds of other apps and third-party clients.

On March 13, 2013, Google announced Reader would shut down on July 1, citing declining usage. The announcement sparked one of the largest public protests of a product shutdown in Google's history. Petitions crossed hundreds of thousands of signatures. Competitors like Feedly scrambled to import users by the millions in a single week.

On July 1, 2013, Google Reader went dark. The open web lost its town square. Many argue RSS as a mainstream consumer product never recovered — and that Google's decision accelerated the shift toward closed, algorithmic feeds owned by social platforms.

There are two simple reasons for this: usage of Google Reader has declined, and as a company we're pouring all of our energy into fewer products.
Urs Hölzle, SVP Technical Infrastructure, Google blog, March 13, 2013
Last Words — Official Shutdown Notice
While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader. Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months.

Where Survivors Went

Feedly
The RSS reader that absorbed millions of Google Reader refugees and is still going.
Visit Feedly
Inoreader
Feature-rich RSS reader with powerful filtering and automation for power users.
Visit Inoreader
The Old Reader
Built specifically to recreate the classic Google Reader experience.
Visit The Old Reader
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