Snacc launched in January 2025 as Swiggy's bold experiment in ultra-fast food delivery. A standalone app offering breakfast items, coffee, bakery products, snacks, and cold drinks — all delivered in 10 to 15 minutes through centrally stocked micro-kitchen hubs.

The app started as a pilot in parts of Bengaluru before expanding to Gurugram and Noida. It used a private-label model with ready-to-eat items, trying to simplify the chaos of restaurant-based food delivery into something closer to quick commerce.

But the brutal economics of ultra-fast food delivery caught up fast. Each order needed its own kitchen infrastructure, dedicated delivery fleet, and perishable inventory — all for low-value snack orders. Swiggy, already reporting consecutive quarterly losses, couldn't justify burning more cash on a vertical that showed no path to profitability.

On February 19, 2026, Swiggy sent an internal email announcing Snacc's shutdown — barely a year after launch. The company acknowledged early signs of product-market fit but admitted the broader economics made it impossible to scale. Employees were absorbed into other Swiggy verticals. The app quietly disappeared from app stores.