Vine launched in January 2013 after being acquired by Twitter just months earlier. The concept was simple — 6-second looping videos — and it became a cultural phenomenon almost overnight.

Vine created an entirely new generation of internet celebrities. Names like King Bach, Lele Pons, and Logan Paul got their start on the platform. The constraint of 6 seconds forced creativity, spawning iconic memes, comedy sketches, and music moments that defined mid-2010s internet culture.

But Twitter never figured out how to make Vine profitable. Creators couldn't monetize their content, so they migrated to YouTube and Instagram where the money was. When Instagram launched 15-second video in 2013 and later extended it, Vine's unique selling point started eroding.

By 2016, Vine was hemorrhaging creators and users. Twitter, itself struggling financially, announced in October 2016 that Vine would be shut down. The app officially died in January 2017, leaving behind a graveyard of iconic 6-second clips.